Sometimes the unexpected happens and your event isn't able to go ahead as planned. In this case, you may choose to reschedule or postpone the event.
Check in with your Team
If you are considering postponing your event, we recommend checking in with your team and considering the following when making a decision about postponing or rescheduling for a new date.
- Talk to your team, vendors, sponsors and anyone else involved in your event to gather input.
- Review any policies or insurance associated with your event to see if there are guidelines you need to consider.
- Ask important questions: Can the venue accommodate the new date? Can your entertainment and staff? Put as much information together as you can to inform your decision.
- Share the new date with your partners to ensure that everyone can participate. Otherwise, you’ll need to be prepared to put more work into re-finalizing your checklist.
Communicate with your Attendees
If you’ve made the decision to move your event date, you should communicate with your event goers as soon as possible by taking the following steps. It’s good to contact attendees in multiple ways to ensure that everyone receives the new date quickly.
Update your Event Registration Page
To change your date and description on your Events.com page:
- Log in to Events.com Sell and select the event you need to update.
- Click the Edit tab to access the fields to be updated.
- Find more details here: How do I customize my event page? (Step 3)
We’ve created a few images you can easily add to your event page. Here are some placement ideas to help direct attendees to your updated description and notify them that your event is postponed.
- If you’re using the Branded template, add an image to your logo section
- Add an image to your banner. We've included two below for your use, one designed to be overlaid on your banner image and the other meant to replace it.
- Add an alert image to your description to draw attention to your updated content.
Use the Postponement Feature
This feature adds alerts for your event to help ensure that your attendees don’t miss that there is updated information on your event page.
- Click the Edit tab to access your event page details.
- Toggle YES to activate messaging to your attendees. The preview button will show you where your attendee will see the following alerts.
- These alerts will show up on their My Events page and within their Order View. These alerts make the attendee aware the the event has been postponed and link to the event page where they can see your updated description.
Email your Event Goers
We recommend using an emailer like MailChimp (they offer a free account based on contacts and contacts can be synced with Events.com).
These articles can help you get started with MailChimp once you've set up an account:
- How do I contact my attendees? (Guide to syncing through Events.com)
- How do I send an email in MailChimp?
Resend Confirmation Emails
We also recommend updating your confirmation email with a new custom message and resending confirmations to all of your participants. We suggest doing this after you've had some other communication about the postponement with your attendees, as the subject line reads: "Just a reminder," so context is helpful before sending. Detailed instructions are available here: