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How do I send an email in Mailchimp?

We’ve synced with Mailchimp so you can keep your contact list up to date! If you haven’t synced yet please check out this article: How do I contact my attendees?

If you have synced and are ready to send an email, this guide is for you. Although Mailchimp does have an extensive help center, we’ve outlined the key steps to help our organizers quickly send their first message.

  1. Set up your Campaign:
    • Log In to your Mailchimp account.
    • Click Campaigns in the left-hand menu.
    • Click the Create email button in the upper right.

Home _ Mailchimp (2).png

    • Select Email from the list of campaign types.
    • Click Regular Email for a standard email campaign.
    • Enter a Campaign Name (for your internal reference), then click Begin.
Campaigns _ Mailchimp.png

 

  1. Set Up Campaign Information:
    • To – Choose your audience (Mailchimp will prompt you to import contacts if needed).
    • From – Confirm your sender name and email address.
    • Subject – Add a subject line and optional preview text.
    • Content – Click “Design Email” to build your message.

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  1. Design Your Email
    • Choose a layout – We recommend starting with a Basic or Simple Text layout.
      Campaign Builder - Email Campaign _ Mailchimp.png

    • Customize your content with drag-and-drop blocks:
      • Remove unwanted elements: Select the block and Click the trash can icon.
Campaign Builder - Email Campaign _ Mailchimp (2).png
        • Add a logo: Click an image block → Replace → Upload your file → Save & Close.
        • Insert an image: Drag an Image block into the email body.
  1. Edit text: Click inside a Text block to start typing.
    Campaign Builder - Email Campaign _ Mailchimp (3).png 

      • Confirm your footer details – These are auto-filled from your account.
  2. Use “Preview” and “Send Test Email” in the top right to check how your message looks.
  3. Click Save and exit.
  4. Connect your Social Media accounts.Edit email _ Mailchimp (3).png
  5. Send or Schedule your Email
    • To send right away, click Send in the upper right.
    • To schedule, click Schedule, then choose your date and time.
    • To return later, click Finish Later — your draft will be saved.

Edit email _ Mailchimp (1).png

Pro Tip: You can repeat these steps for future emails to keep your attendees informed and engaged!

Related articles: How do I manage my MailChimp account after I sync my lists on Events.com?

Have any questions? You can reach us at help@events.com